Resources · Glossary
SEO and AI Search, in Plain Language
The terms you will see across PushLaunch — defined without jargon, so strategy conversations stay clear.
- AI Overviews
- AI-generated summaries Google shows at the top of many search results, synthesizing answers from multiple sources before the traditional links.
- AI Mode
- Google’s conversational search experience where users ask questions in natural language and receive synthesized, cited answers.
- AEO (Answer Engine Optimization)
- Optimizing content so answer engines — AI Overviews, ChatGPT, Perplexity — can retrieve, understand, and cite it when answering user questions.
- GEO (Generative Engine Optimization)
- The practice of improving how generative AI systems represent and recommend a business, through entity clarity, structured data, and corroborated proof.
- Core Web Vitals
- Google’s user-experience metrics — LCP, INP, and CLS — measuring loading speed, responsiveness, and visual stability. They influence rankings.
- LCP (Largest Contentful Paint)
- How long until a page’s main content is visible. Google’s "good" threshold is 2.5 seconds or less.
- Structured Data / Schema
- Machine-readable code (JSON-LD) that tells search engines and AI systems exactly what a page describes — an organization, service, FAQ, or local business.
- Entity
- A distinct thing search engines can identify — a business, person, or place. Consistent entity signals help systems confidently connect your business to relevant searches.
- Map Pack / Local Pack
- The block of map results Google shows for local-intent searches. Placement depends on relevance, distance, and prominence (including reviews).
- Google Business Profile (GBP)
- The free Google listing that powers map-pack visibility — categories, hours, photos, reviews, and posts.
- Search Intent
- What the searcher actually wants — information, comparison, or a provider to hire. Pages win by matching intent, not just keywords.
- Qualified Lead
- An inquiry from someone who fits your customer profile and has genuine intent — as opposed to raw traffic or unfit inquiries.
- Conversion Rate
- The share of visitors who take a meaningful action — call, book, request a quote, or submit a form.
- Citations (Local SEO)
- Mentions of your business name, address/service area, and phone number across directories and platforms. Consistency supports local rankings.
- E-E-A-T
- Experience, Expertise, Authoritativeness, Trustworthiness — the qualities Google’s guidelines use to assess content and source credibility.
- Crawlability
- How easily search engines and AI systems can fetch and process your pages. Blocked, slow, or broken pages cannot rank or be cited.
- Review Velocity
- The rate at which a business earns new reviews. Recency and steady volume matter alongside average rating.
- Search-to-Lead Path
- The full journey from a customer’s search to a qualified inquiry: visibility → trust → conversion → response. Growth requires every step to work.
Know the terms. Now see your numbers.
The AI Growth Audit turns these concepts into a concrete picture of your own visibility, website, and lead flow.